Skip to main content

Demand for digital marketing freelancers soars: trends

                                             WATCH VIDEO
Hiring online freelancers for marketing roles and projects is a trend that has experienced significant growth over the last year.WATCH VIDEO
We’ve seen a 106% increase in digital marketing jobs posted on Elance for the 12 months leading up to March 2012. And, the increase from UK businesses was even greater (124%).
There has also been a 215% increase in marketing jobs completed and a 188% increase in client spend.WATCH VIDEO
In the first of a series of monthly posts, I'll look at more trends in digital marketing jobs...
UK marketers are using digital marketing freelancers more than other countries. In March 2012, the UK became the second biggest hirer of digital marketing talent, up from fourth in March 2011, just behind the US. The UK is also the fifth biggest country when it comes to supplying digital marketing freelancers.

Video is on the up

When we drill down and look at the types of jobs that are increasingly being outsourced, it is interesting to note that video is the big mover year-on-year. Videography was the second fastest growing skill in the last year (272% increase), followed by Video Production (253%) and Video Editing (233%).WATCH VIDEO
Requirements for infographics spiralled in the last 12 months too with a monumental 552% increase. However that growth has slowed recently and there was no change in demand from February to March this year.
The only skill to see a drop in demand over the last year was Newsletters (-12%). Though in the month from February to March we saw less demand for SEM (-39%), Newsletters (-15%), eBooks (-9%) and Affiliate Marketing (-9%). WATCH VIDEO
Job Post Count by Skills
MOM % change
YOY% change
Internet Marketing
17.2%
186.0%
Blogs
-4.1%
138.7%
Social Media Marketing
15.9%
105.8%
SEO
3.5%
105.7%
SEM
-39.0%
89.6%
Video Production
6.1%
253.3%
Video Editing
5.1%
232.5%
Banner Ads
-5.0%
231.3%
Facebook
8.5%
31.5%
Email Marketing
10.9%
57.4%
eBooks
-8.9%
62.8%
Affiliate Marketing
-8.8%
7.9%
Videography
39.9%
272.3%
Infographics
0.0%
552.0%
Newsletters
-14.5%
-11.8%
Twitter
18.5%
0.8%
Google+
17.7%
 


Three reasons for increased demand

A common reaction to this growth in demand WATCH VIDEO would be to question why this is happening. For me, when it comes to digital marketing, there are three key reasons:
  • Economy. 
    There is no doubt that the difficult economic conditions over the last few years has put strain on marketing budgets. Using freelancers is a good way to control costs, especially when there are freezes on hiring additional full time headcount.
     
  • Flexibility. Marketing disciplines and campaigns are far more varied in this digital age. It is often hard for marketing teams and agencies to predict what skills will be needed from one month to the next.
     WATCH VIDEO
  • Specialisms. Following on from this last point, it is often necessary to have a specific specialist for a specific task. Hiring a freelancer who has the necessary skills that might be missing in the agency or in-house department is a much more effective way to manage this.
#collect: https://econsultancy.com/blog/9823-demand-for-digital-marketing-freelancers-soars-trends-3/WATCH VIDEO

Comments

Post a Comment

Popular posts from this blog

First Look at Josh Brolin as Cable in Deadpool 2

First look at Josh Brolin as Cable in Deadpool 2 As production continues on the upcoming Deadpool 2, star  Ryan Reynolds  has debuted first look photos of Josh Brolin as Cable, along with the tagline, “We all have that one, grumpy, heavily armed Uncle from the future. #PremiumCable #MaximumAsshole.” Check out both photos in the gallery below! John Wick‘s David Leitch is directing the  20th Century Fox  followup from a screenplay by Rhett Reese and Paul Wernick. Ryan Reynolds is again serving as a producer on Deadpool 2 alongside X-Men franchise caretakers Simon Kinberg and Lauren Shuler Donner. Ryan Reynolds is reprising his role as the Merc with a Mouth alongside Josh Brolin as Cable, the time-traveling son of the X-Men’s Cyclops. Jack Kesy (The Strain, Baywatch) is attached to play the film’s central villain, which, while unconfirmed, is rumored to be Irish mutant Black Tom...
Post a Comment
Read more

Beginners Email Marketing Ultimate Guide-Chapter 1

Would you like to figure out how to utilize email advertising to get more deals? Email is as yet the most immediate and compelling method for associating with your leads, supporting them, and transforming them into clients. In this guide, we will walk you through the whole procedure of setting up your email emarketing pipe with the goal that you can gain leads and create deals, day in and day out. This guide is for those who're prepared to resolve to email promoting. In case you're uncertain, you might need to peruse our guide on why you have to fabricate an email list RIGHT NOW! Since this is a long and definite guide, we have separated it into various segments that you can explore to by utilizing the route beneath: Presentation: The Importance of Email Marketing Section 1: How to Get Started Section 2: Growing Your Email List Section 3: Personalized Marketing with Email List Segmentation Section 4: Improving Your Email Open Rates Section 5: Automating...
Post a Comment
Read more

How to do YouTube SEO

Step by step instructions to Do SEO on YouTube – Guided Tutorial and Tips 2017 In case you're considering how to do SEO on YouTube, at that point you are not the only one. Many individuals simply feel that you hurl a video on YouTube and afterward enchantment happens and you get prominent, however there is significantly more to it. There is a specialized procedure that you should take after with the goal that you can improve your video for web indexes. Can your video show up on YouTube, as well as be shown in Google's web index comes about as well. This can convey you huge measures of movement to your video and site on the off chance that you focus on the correct catchphrases. YouTube is the second biggest web crawler in the World after Google, who likewise happens to claim it. By positioning your video on the two stages, you can incredibly expand your image introduction and mindfulness for a considerable length of time to come. The most effective method to D...
Post a Comment
Read more